Planning: Title blog

Creating the title blog took a little bit of work. I say this because the communication between my partner and I was not good. We got confused about who exactly was supposed to create the title blog. I asked for his help thinking he was going to do it but he got the wrong idea and thought that I meant I needed help with coming up with titles. So what ended up happening was that I completed the title blog and came up with the ideas myself. It felt nice because I had creative control over the work but I was not happy about being left high and try to complete the assignment by myself. I was even more upset because when the blog was due I was stuck in the hospital for a couple days and I could barely function.

Audience and Institutions Practice Essay

4. Assess the importance of marketing in the media area you have studied.


When looking at all the things that go into making a film, marketing is a big part of it. Marketing is important because it plays a big part in determining how well the movie will do. The more effective the marketing of a film is, the more money will be able to come into the movie. There are multiple ways for a film to market their film. A couple of them are by putting up posters, billboards, and other print ads. As well as social media campaigns, interviews with cast members, and the music behind the film. To really see how much of an effect that marketing has, it is important to look at case studies.
The Beauty and Beast case study discusses how they used cross-promotion to create buzz. The stars of the movie hosted a special edition on ‘The Bachelor’ to help promote the upcoming release. They also used cross-media convergence. They released the soundtrack for the movie as well as created special iMessage stickers for people to use. In addition to that Tv, stations played the original version more often. Due to marketing strategies like these, the movie made $1,263,521,126 worldwide.
Another case study would be the ‘Blank Panther’. They hosted special events. For example,  Marvel Studios hosted a New York Fashion Week, where the clothing was inspired by the Black Panther movie. They even created their own website. For cross-promotion, they debuted the trailer during the NBA finals game, as well as had Kendrick Lamar( a feature on the soundtrack) perform at the College Football Play-Offs National Championship game. They put out multiple posters and covers in magazines. Because of these strategies, the movie made 1.344 billion dollars.
As you can see the movie that did more marketing ended up making more money in the end.
Looking at it from a audience’s perspective I definitely think Marketing plays an important role. I went to the movies on April 30th, 2019 and I was deciding what movie I wanted to watch. I remembered all of the movie posters and advertisements that I saw for the ‘Avengers: End Game’, even people posting about the movie on social media. Then I thought about the other movie that came out ‘After’ and I realized that I saw an advertisement like 2 times and not many reviews about it on social media. So I chose to watch the movie that I had seen and heard more about.
Although I believe that marketing is important in how well the film will do, there are other areas. There has to be funding for the movie to be made, there has to be a crew and equipment, actors/actresses. However, it is the marketing that has a huge impact on the amount of revenue that the movie brings, therefore I think that marketing is very much important to the way a film does in the Box Office.
In the end, when it comes down to money matters, marketing is such a big part of films. The proof is in the pudding of how much more a film can make when they do more marketing. As well as a personal experience from an audience point of view on how marketing can affect a movie.

24 Extract Essay

After watching the extract I was definitely feeling like I wanted to watch more and see what happens next. Which I’m sure is what the director wants from the audience, however, in the extract itself I see a message that the director is trying to get across. The message I believe he is trying to show is that pent up anger will not bring a person any closer to the solution. I noticed the character was angry and upset and even though he was mad, nothing about the situation changed. In fact, he was removed from the situation due to his inability to control his anger. It can give the audience something to look to in terms of how to act in certain situations.
Immediately in the first scene, when the male character walks into the room the director, uses a close-up shot. He uses it because he wants to allow the audience to view the female’s emotions on their face versus the emotions of the male. It can be seen that the male character walks in with a tense look as if he is upset. This is the first thing that the author uses to build-up to the anger and its effects. The next thing that can be seen in the scene is a shot-reverse-shot. When the male character walks in the room the camera goes back and forth between him and her as he walks up to the table. The director is showing the relationship between the two as well as the emotions going on in the room. Just like the close-up shot this shot is showing a build-up.
In the next scene, the director includes dialogue. The characters start talking in a calm voice about where the bomb is and this is where we see the first explosion of anger from the male character. The dialogue between the two characters shows the tone in the male character voice that suggests that he is angry and upset but the female character remains calm showing that he isn't getting anywhere with the situation being upset. The next thing that is noticeable would be the props that are used in this scene.  The one we want to focus on is the table. More specifically when the male flipped the table out of anger. This use of prop is similar to the use of dialogue.  The dialogue and the props go hand in hand, the physical throwing of the table shows his anger and her not reacting to it is showing the effect of his actions. nothing.
The next scene is when the male character attacks the female by putting her in a chokehold and then agents from outside the investigation room have to go in break things up. The first thing that is noticed in this scene is the second time he attacks her. The cameraman zooms in on when he puts her in a chokehold. They are showing the up close the emotions on the character’s face. It shows the aggravation the character is feeling and the nonchalant attitude of the female character. In a way, it’s emphasizing the emotions in the scene. This clip shows once again how the male character is getting angry and it’s not helping solve anything, which can be seen in the emotions of the female. The clip where the agents finally come in and break things up is where we see the use of a long shot. This shows the way things are now set in place in terms of what's gonna happen in the next scene.
If we are looking at the general extract itself, it is important to point out the general things that the director uses to get the point across. One of them being the incidental music that is played throughout most of the extract. The dark music adds to the ominous tone and dark feeling to the scene. It reflects how the character is feeling and gives a better understanding of the situation that is going on. The other thing would be the lighting. Since the male walked into the room, it felt like a dark scene was about to happen. The low lighting emits the dark feeling that the male character is feeling. It sets the ominous tone for the scene which builds up emotion for the audience. This has the same use ad the music. It really helps tie the whole extract together.
With everything that the director does, it can be seen the clear message that is being shown. From the props and dialogue and to the music and lighting. Audiences can reflect on the extract