These are a couple unedited clips from my movie
Friday, April 17, 2020
Final Task
Due to many instances, the Coronavirus being the biggest, I was not able to finish my movie. I would have edited what I have but I filmed the beginning and the middle of the movie first so none of it would make sense. However I want to show that I was on track to making a good movie, so I will insert some of the clips that we were able to film. I wanted to go into detail about the coronavirus because it definitely had a big impact on me. My plan was to finish filming over spring break when the actors/actresses would have more time because we weren't in school. However, we got the news that school was canceled a week early. Not only that but places started to close down. Where we were scheduled to film was also not safe. For example, we needed to film at the hospital, but who would go to the hospital at a time like this. I tried to film to the best of my ability but there was only so much I could. So I decided to focus more on my CCR since it was something that I could film inside.
Final Task CCR
This is my CCR for my final task. I basically describe how my process has been for this movie. My original plan was to an interview myself and have me asking as well as responding to the question. I finished filming that part and was getting to the editing portion, then my takes would not load for me to actually edit. So I had to re-shoot my video but because I was crunched for time I changed up the script. I made so I was a you-tuber who was doing a Question and ask video. Basically I got questions off of "twitter" (my ccr questions) and answered it for the public. This time around editing was easier. I added bloopers at the end to lighten up the tone of video. I also added in some music which I think went with the flow of things. I wanted to do so much more with this video but because my editing software was acting weird I did not get to do all the editing tricks that I wanted to.
Commercial and CCR
CCR
Name: Autumn Green
Creative Critical Reflection
How does your product use or challenge conventions AND how does it represent social groups or issues?
Conventions are the normal things that are seen and are expected to be seen in a product being advertised. Before I could start any work on the commercial the first thing that I had to do was research on the conventions that are found for my product. Some of the conventions that we found were, the type of audience the commercial is directed to, the use of celebrities to promote the product more, or the use of bright colors and the environment outside to show off the kind of area you would normally see an athlete in. We followed most of the conventions that we found from the research including the use of the environment outside. Our scenes were set up on the patio outside as well as a softball field. Another thing that we used was the audience it was directed towards. We wanted the audience to be athletes as well as students, so we put in characters that related to the audience. The commercial showcased two athletes and one student and the effects that Gatorade had on each. One convention that we did not follow was the use of celebrities to promote the product. We used ourselves as the actors and none of us are celebrities. When looking at the commercial at a deeper angle we bring along diversity in terms of the activities done and the people doing the activities. The activities consisted of percussion, dancing and studying and the different people represented different cultural backgrounds. The reason for this was to bring attention to the fact that any sport and any person could be included no matter how strange the sport is or the skin color of that person. Showing diversity was good to step due to the recent events in the media discussing the diversity that some companies use to advertise their products.
2. How does your product engage with audiences AND how would it be distributed as a real media text?
The product that my group and I chose appeals to student-athletes and just regular athletes. We decided to target that audience because the ingredients used in Gatorade is used to replenish an athlete after a workout. Our storyline showcases different students doing different activities like participating in a band or doing school work after a tiring day of school activities. The actors take a sip of the drink and they are instantly energized to move on through the workout and school work. Now the drink doesn’t actually energize you but it replenishes the nutrients in our body that aids in giving us the energy to push on through the day.
When looking at the ways a product can be distributed, there are multiple ways it can be distributed: home exhibition, at film festivals, or theater exhibition. The best way to get the product out to the audience would be by home exhibition. This would be on a specific network or streaming site. So if I was in charge of distribution I would make sure that my commercial is being aired on all the big networks like ABC, or NBC, even FOX. I would also want to air it when the popular shows are airing. So maybe between 7 and 8 o'clock p.m.. Another way of distribution is on streaming sites. The biggest site would be Hulu. So I would air it there. This has recently been a trend but, Youtube is also a great way to get the commercial to the public. When YouTubers put up their video they can use commercials as a way to earn money. As a last resort, I would turn to social media like Instagram, Twitter or Facebook. I would probably be able to reach the most people by social media. I do, however, know that commercials cost money to put up so to help that I would probably air the commercial about 4 times on each platform to get the word out.
3. How did your production skills develop throughout this project?
When I first started this project I had no idea how the production process work; I just knew that I loved watching movies and that I was always interested in how the movie was made. That’s partly the reason that I signed up for this media class. Once I joined the class the first thing that we did was take notes on the different camera angles, movements, sounds and editing. I was really interested to learn about the different editing styles like a jump cut, or reaction shots, or even action match. The next thing that we learned about was the five stages of production. That’s where I really learned how the process of a movie works. We had a day in class where we discussed the development, pre-production, production, post-production, and distribution process. The most important thing that I took away from the lesson that day was all the steps that have to be taken in production. This includes the filming of the footage, recording any sounds, and recording any voice overs. It really gave me a perspective of how much actually goes into a movie.
Of course, a person learns more when they apply what they have learned in real life, and that’s exactly what happened. The planning, shooting, and editing of this commercial has really put my knowledge to the test. The first thing that we did was plan out what our commercial was about. We decided to do it on Gatorade to better appeal to the athletes and younger audience. We had to do our storyboarding which was easy since my group and I had the same vision for the commercial. The next thing was bringing our drawings to life. Upon shooting our first scene we realized that we would have to shoot the scene multiple times to make sure that we got a good shot of each scene. We started to get the hang of things and before we knew it we were able to get all our footage in one day. When it came to the editing process, we had a lot of technical difficulties in terms of the editing program working with our school computer but eventually, we were able to start editing. All in all, through the use of taking notes, learning about the production process and actually applying what I learned, my production skills have improved from beginner to expert!
4. How did you integrate technologies – software, hardware and online – in this project?
Integrating technology was the easy part of this project. The first thing that we used were the cameras, tripods and SD cards; We used the camera to film the different scenes; We used the tripod to help us hold the camera so we could get the different angles that we needed for the commercial; And, we used the Sd card so that the footage was backed up onto something. The next things that we used were the school computers and the software, Pinnacle Studios. Before we could start any type of editing we had to store the footage on the computer. To do that we used an Sd card reader then moved all of our footage from the Sd card to the computer. After that, we made a folder on the computer and put the footage in there. Once the footage was on the computer we had to input it into pinnacle studios. That took a while but once that was done we were finally able to start the editing process using the software program. With the pinnacle studios, we were able to add effects like a split-screen or add transitions and text to the commercial. Pinnacle studios is really what brought our vision to life.
Creative Critical Reflection
How does your product use or challenge conventions AND how does it represent social groups or issues?
Conventions are the normal things that are seen and are expected to be seen in a product being advertised. Before I could start any work on the commercial the first thing that I had to do was research on the conventions that are found for my product. Some of the conventions that we found were, the type of audience the commercial is directed to, the use of celebrities to promote the product more, or the use of bright colors and the environment outside to show off the kind of area you would normally see an athlete in. We followed most of the conventions that we found from the research including the use of the environment outside. Our scenes were set up on the patio outside as well as a softball field. Another thing that we used was the audience it was directed towards. We wanted the audience to be athletes as well as students, so we put in characters that related to the audience. The commercial showcased two athletes and one student and the effects that Gatorade had on each. One convention that we did not follow was the use of celebrities to promote the product. We used ourselves as the actors and none of us are celebrities. When looking at the commercial at a deeper angle we bring along diversity in terms of the activities done and the people doing the activities. The activities consisted of percussion, dancing and studying and the different people represented different cultural backgrounds. The reason for this was to bring attention to the fact that any sport and any person could be included no matter how strange the sport is or the skin color of that person. Showing diversity was good to step due to the recent events in the media discussing the diversity that some companies use to advertise their products.
2. How does your product engage with audiences AND how would it be distributed as a real media text?
The product that my group and I chose appeals to student-athletes and just regular athletes. We decided to target that audience because the ingredients used in Gatorade is used to replenish an athlete after a workout. Our storyline showcases different students doing different activities like participating in a band or doing school work after a tiring day of school activities. The actors take a sip of the drink and they are instantly energized to move on through the workout and school work. Now the drink doesn’t actually energize you but it replenishes the nutrients in our body that aids in giving us the energy to push on through the day.
When looking at the ways a product can be distributed, there are multiple ways it can be distributed: home exhibition, at film festivals, or theater exhibition. The best way to get the product out to the audience would be by home exhibition. This would be on a specific network or streaming site. So if I was in charge of distribution I would make sure that my commercial is being aired on all the big networks like ABC, or NBC, even FOX. I would also want to air it when the popular shows are airing. So maybe between 7 and 8 o'clock p.m.. Another way of distribution is on streaming sites. The biggest site would be Hulu. So I would air it there. This has recently been a trend but, Youtube is also a great way to get the commercial to the public. When YouTubers put up their video they can use commercials as a way to earn money. As a last resort, I would turn to social media like Instagram, Twitter or Facebook. I would probably be able to reach the most people by social media. I do, however, know that commercials cost money to put up so to help that I would probably air the commercial about 4 times on each platform to get the word out.
3. How did your production skills develop throughout this project?
When I first started this project I had no idea how the production process work; I just knew that I loved watching movies and that I was always interested in how the movie was made. That’s partly the reason that I signed up for this media class. Once I joined the class the first thing that we did was take notes on the different camera angles, movements, sounds and editing. I was really interested to learn about the different editing styles like a jump cut, or reaction shots, or even action match. The next thing that we learned about was the five stages of production. That’s where I really learned how the process of a movie works. We had a day in class where we discussed the development, pre-production, production, post-production, and distribution process. The most important thing that I took away from the lesson that day was all the steps that have to be taken in production. This includes the filming of the footage, recording any sounds, and recording any voice overs. It really gave me a perspective of how much actually goes into a movie.
Of course, a person learns more when they apply what they have learned in real life, and that’s exactly what happened. The planning, shooting, and editing of this commercial has really put my knowledge to the test. The first thing that we did was plan out what our commercial was about. We decided to do it on Gatorade to better appeal to the athletes and younger audience. We had to do our storyboarding which was easy since my group and I had the same vision for the commercial. The next thing was bringing our drawings to life. Upon shooting our first scene we realized that we would have to shoot the scene multiple times to make sure that we got a good shot of each scene. We started to get the hang of things and before we knew it we were able to get all our footage in one day. When it came to the editing process, we had a lot of technical difficulties in terms of the editing program working with our school computer but eventually, we were able to start editing. All in all, through the use of taking notes, learning about the production process and actually applying what I learned, my production skills have improved from beginner to expert!
4. How did you integrate technologies – software, hardware and online – in this project?
Integrating technology was the easy part of this project. The first thing that we used were the cameras, tripods and SD cards; We used the camera to film the different scenes; We used the tripod to help us hold the camera so we could get the different angles that we needed for the commercial; And, we used the Sd card so that the footage was backed up onto something. The next things that we used were the school computers and the software, Pinnacle Studios. Before we could start any type of editing we had to store the footage on the computer. To do that we used an Sd card reader then moved all of our footage from the Sd card to the computer. After that, we made a folder on the computer and put the footage in there. Once the footage was on the computer we had to input it into pinnacle studios. That took a while but once that was done we were finally able to start the editing process using the software program. With the pinnacle studios, we were able to add effects like a split-screen or add transitions and text to the commercial. Pinnacle studios is really what brought our vision to life.
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