Thursday, May 7, 2020
Planning: Title blog
Creating the title blog took a little bit of work. I say this because the communication between my partner and I was not good. We got confused about who exactly was supposed to create the title blog. I asked for his help thinking he was going to do it but he got the wrong idea and thought that I meant I needed help with coming up with titles. So what ended up happening was that I completed the title blog and came up with the ideas myself. It felt nice because I had creative control over the work but I was not happy about being left high and try to complete the assignment by myself. I was even more upset because when the blog was due I was stuck in the hospital for a couple days and I could barely function.
Audience and Institutions Practice Essay
4. Assess the importance of marketing in the media area you have studied.
When looking at all the things that go into making a film, marketing is a big part of it. Marketing is important because it plays a big part in determining how well the movie will do. The more effective the marketing of a film is, the more money will be able to come into the movie. There are multiple ways for a film to market their film. A couple of them are by putting up posters, billboards, and other print ads. As well as social media campaigns, interviews with cast members, and the music behind the film. To really see how much of an effect that marketing has, it is important to look at case studies.
The Beauty and Beast case study discusses how they used cross-promotion to create buzz. The stars of the movie hosted a special edition on ‘The Bachelor’ to help promote the upcoming release. They also used cross-media convergence. They released the soundtrack for the movie as well as created special iMessage stickers for people to use. In addition to that Tv, stations played the original version more often. Due to marketing strategies like these, the movie made $1,263,521,126 worldwide.
Another case study would be the ‘Blank Panther’. They hosted special events. For example, Marvel Studios hosted a New York Fashion Week, where the clothing was inspired by the Black Panther movie. They even created their own website. For cross-promotion, they debuted the trailer during the NBA finals game, as well as had Kendrick Lamar( a feature on the soundtrack) perform at the College Football Play-Offs National Championship game. They put out multiple posters and covers in magazines. Because of these strategies, the movie made 1.344 billion dollars.
As you can see the movie that did more marketing ended up making more money in the end.
Looking at it from a audience’s perspective I definitely think Marketing plays an important role. I went to the movies on April 30th, 2019 and I was deciding what movie I wanted to watch. I remembered all of the movie posters and advertisements that I saw for the ‘Avengers: End Game’, even people posting about the movie on social media. Then I thought about the other movie that came out ‘After’ and I realized that I saw an advertisement like 2 times and not many reviews about it on social media. So I chose to watch the movie that I had seen and heard more about.
Although I believe that marketing is important in how well the film will do, there are other areas. There has to be funding for the movie to be made, there has to be a crew and equipment, actors/actresses. However, it is the marketing that has a huge impact on the amount of revenue that the movie brings, therefore I think that marketing is very much important to the way a film does in the Box Office.
In the end, when it comes down to money matters, marketing is such a big part of films. The proof is in the pudding of how much more a film can make when they do more marketing. As well as a personal experience from an audience point of view on how marketing can affect a movie.
When looking at all the things that go into making a film, marketing is a big part of it. Marketing is important because it plays a big part in determining how well the movie will do. The more effective the marketing of a film is, the more money will be able to come into the movie. There are multiple ways for a film to market their film. A couple of them are by putting up posters, billboards, and other print ads. As well as social media campaigns, interviews with cast members, and the music behind the film. To really see how much of an effect that marketing has, it is important to look at case studies.
The Beauty and Beast case study discusses how they used cross-promotion to create buzz. The stars of the movie hosted a special edition on ‘The Bachelor’ to help promote the upcoming release. They also used cross-media convergence. They released the soundtrack for the movie as well as created special iMessage stickers for people to use. In addition to that Tv, stations played the original version more often. Due to marketing strategies like these, the movie made $1,263,521,126 worldwide.
Another case study would be the ‘Blank Panther’. They hosted special events. For example, Marvel Studios hosted a New York Fashion Week, where the clothing was inspired by the Black Panther movie. They even created their own website. For cross-promotion, they debuted the trailer during the NBA finals game, as well as had Kendrick Lamar( a feature on the soundtrack) perform at the College Football Play-Offs National Championship game. They put out multiple posters and covers in magazines. Because of these strategies, the movie made 1.344 billion dollars.
As you can see the movie that did more marketing ended up making more money in the end.
Looking at it from a audience’s perspective I definitely think Marketing plays an important role. I went to the movies on April 30th, 2019 and I was deciding what movie I wanted to watch. I remembered all of the movie posters and advertisements that I saw for the ‘Avengers: End Game’, even people posting about the movie on social media. Then I thought about the other movie that came out ‘After’ and I realized that I saw an advertisement like 2 times and not many reviews about it on social media. So I chose to watch the movie that I had seen and heard more about.
Although I believe that marketing is important in how well the film will do, there are other areas. There has to be funding for the movie to be made, there has to be a crew and equipment, actors/actresses. However, it is the marketing that has a huge impact on the amount of revenue that the movie brings, therefore I think that marketing is very much important to the way a film does in the Box Office.
In the end, when it comes down to money matters, marketing is such a big part of films. The proof is in the pudding of how much more a film can make when they do more marketing. As well as a personal experience from an audience point of view on how marketing can affect a movie.
24 Extract Essay
After watching the extract I was definitely feeling like I wanted to watch more and see what happens next. Which I’m sure is what the director wants from the audience, however, in the extract itself I see a message that the director is trying to get across. The message I believe he is trying to show is that pent up anger will not bring a person any closer to the solution. I noticed the character was angry and upset and even though he was mad, nothing about the situation changed. In fact, he was removed from the situation due to his inability to control his anger. It can give the audience something to look to in terms of how to act in certain situations.
Immediately in the first scene, when the male character walks into the room the director, uses a close-up shot. He uses it because he wants to allow the audience to view the female’s emotions on their face versus the emotions of the male. It can be seen that the male character walks in with a tense look as if he is upset. This is the first thing that the author uses to build-up to the anger and its effects. The next thing that can be seen in the scene is a shot-reverse-shot. When the male character walks in the room the camera goes back and forth between him and her as he walks up to the table. The director is showing the relationship between the two as well as the emotions going on in the room. Just like the close-up shot this shot is showing a build-up.
In the next scene, the director includes dialogue. The characters start talking in a calm voice about where the bomb is and this is where we see the first explosion of anger from the male character. The dialogue between the two characters shows the tone in the male character voice that suggests that he is angry and upset but the female character remains calm showing that he isn't getting anywhere with the situation being upset. The next thing that is noticeable would be the props that are used in this scene. The one we want to focus on is the table. More specifically when the male flipped the table out of anger. This use of prop is similar to the use of dialogue. The dialogue and the props go hand in hand, the physical throwing of the table shows his anger and her not reacting to it is showing the effect of his actions. nothing.
The next scene is when the male character attacks the female by putting her in a chokehold and then agents from outside the investigation room have to go in break things up. The first thing that is noticed in this scene is the second time he attacks her. The cameraman zooms in on when he puts her in a chokehold. They are showing the up close the emotions on the character’s face. It shows the aggravation the character is feeling and the nonchalant attitude of the female character. In a way, it’s emphasizing the emotions in the scene. This clip shows once again how the male character is getting angry and it’s not helping solve anything, which can be seen in the emotions of the female. The clip where the agents finally come in and break things up is where we see the use of a long shot. This shows the way things are now set in place in terms of what's gonna happen in the next scene.
If we are looking at the general extract itself, it is important to point out the general things that the director uses to get the point across. One of them being the incidental music that is played throughout most of the extract. The dark music adds to the ominous tone and dark feeling to the scene. It reflects how the character is feeling and gives a better understanding of the situation that is going on. The other thing would be the lighting. Since the male walked into the room, it felt like a dark scene was about to happen. The low lighting emits the dark feeling that the male character is feeling. It sets the ominous tone for the scene which builds up emotion for the audience. This has the same use ad the music. It really helps tie the whole extract together.
With everything that the director does, it can be seen the clear message that is being shown. From the props and dialogue and to the music and lighting. Audiences can reflect on the extract
Friday, April 17, 2020
Final Task
Due to many instances, the Coronavirus being the biggest, I was not able to finish my movie. I would have edited what I have but I filmed the beginning and the middle of the movie first so none of it would make sense. However I want to show that I was on track to making a good movie, so I will insert some of the clips that we were able to film. I wanted to go into detail about the coronavirus because it definitely had a big impact on me. My plan was to finish filming over spring break when the actors/actresses would have more time because we weren't in school. However, we got the news that school was canceled a week early. Not only that but places started to close down. Where we were scheduled to film was also not safe. For example, we needed to film at the hospital, but who would go to the hospital at a time like this. I tried to film to the best of my ability but there was only so much I could. So I decided to focus more on my CCR since it was something that I could film inside.
These are a couple unedited clips from my movie
Final Task CCR
This is my CCR for my final task. I basically describe how my process has been for this movie. My original plan was to an interview myself and have me asking as well as responding to the question. I finished filming that part and was getting to the editing portion, then my takes would not load for me to actually edit. So I had to re-shoot my video but because I was crunched for time I changed up the script. I made so I was a you-tuber who was doing a Question and ask video. Basically I got questions off of "twitter" (my ccr questions) and answered it for the public. This time around editing was easier. I added bloopers at the end to lighten up the tone of video. I also added in some music which I think went with the flow of things. I wanted to do so much more with this video but because my editing software was acting weird I did not get to do all the editing tricks that I wanted to.
Commercial and CCR
CCR
Name: Autumn Green
Creative Critical Reflection
How does your product use or challenge conventions AND how does it represent social groups or issues?
Conventions are the normal things that are seen and are expected to be seen in a product being advertised. Before I could start any work on the commercial the first thing that I had to do was research on the conventions that are found for my product. Some of the conventions that we found were, the type of audience the commercial is directed to, the use of celebrities to promote the product more, or the use of bright colors and the environment outside to show off the kind of area you would normally see an athlete in. We followed most of the conventions that we found from the research including the use of the environment outside. Our scenes were set up on the patio outside as well as a softball field. Another thing that we used was the audience it was directed towards. We wanted the audience to be athletes as well as students, so we put in characters that related to the audience. The commercial showcased two athletes and one student and the effects that Gatorade had on each. One convention that we did not follow was the use of celebrities to promote the product. We used ourselves as the actors and none of us are celebrities. When looking at the commercial at a deeper angle we bring along diversity in terms of the activities done and the people doing the activities. The activities consisted of percussion, dancing and studying and the different people represented different cultural backgrounds. The reason for this was to bring attention to the fact that any sport and any person could be included no matter how strange the sport is or the skin color of that person. Showing diversity was good to step due to the recent events in the media discussing the diversity that some companies use to advertise their products.
2. How does your product engage with audiences AND how would it be distributed as a real media text?
The product that my group and I chose appeals to student-athletes and just regular athletes. We decided to target that audience because the ingredients used in Gatorade is used to replenish an athlete after a workout. Our storyline showcases different students doing different activities like participating in a band or doing school work after a tiring day of school activities. The actors take a sip of the drink and they are instantly energized to move on through the workout and school work. Now the drink doesn’t actually energize you but it replenishes the nutrients in our body that aids in giving us the energy to push on through the day.
When looking at the ways a product can be distributed, there are multiple ways it can be distributed: home exhibition, at film festivals, or theater exhibition. The best way to get the product out to the audience would be by home exhibition. This would be on a specific network or streaming site. So if I was in charge of distribution I would make sure that my commercial is being aired on all the big networks like ABC, or NBC, even FOX. I would also want to air it when the popular shows are airing. So maybe between 7 and 8 o'clock p.m.. Another way of distribution is on streaming sites. The biggest site would be Hulu. So I would air it there. This has recently been a trend but, Youtube is also a great way to get the commercial to the public. When YouTubers put up their video they can use commercials as a way to earn money. As a last resort, I would turn to social media like Instagram, Twitter or Facebook. I would probably be able to reach the most people by social media. I do, however, know that commercials cost money to put up so to help that I would probably air the commercial about 4 times on each platform to get the word out.
3. How did your production skills develop throughout this project?
When I first started this project I had no idea how the production process work; I just knew that I loved watching movies and that I was always interested in how the movie was made. That’s partly the reason that I signed up for this media class. Once I joined the class the first thing that we did was take notes on the different camera angles, movements, sounds and editing. I was really interested to learn about the different editing styles like a jump cut, or reaction shots, or even action match. The next thing that we learned about was the five stages of production. That’s where I really learned how the process of a movie works. We had a day in class where we discussed the development, pre-production, production, post-production, and distribution process. The most important thing that I took away from the lesson that day was all the steps that have to be taken in production. This includes the filming of the footage, recording any sounds, and recording any voice overs. It really gave me a perspective of how much actually goes into a movie.
Of course, a person learns more when they apply what they have learned in real life, and that’s exactly what happened. The planning, shooting, and editing of this commercial has really put my knowledge to the test. The first thing that we did was plan out what our commercial was about. We decided to do it on Gatorade to better appeal to the athletes and younger audience. We had to do our storyboarding which was easy since my group and I had the same vision for the commercial. The next thing was bringing our drawings to life. Upon shooting our first scene we realized that we would have to shoot the scene multiple times to make sure that we got a good shot of each scene. We started to get the hang of things and before we knew it we were able to get all our footage in one day. When it came to the editing process, we had a lot of technical difficulties in terms of the editing program working with our school computer but eventually, we were able to start editing. All in all, through the use of taking notes, learning about the production process and actually applying what I learned, my production skills have improved from beginner to expert!
4. How did you integrate technologies – software, hardware and online – in this project?
Integrating technology was the easy part of this project. The first thing that we used were the cameras, tripods and SD cards; We used the camera to film the different scenes; We used the tripod to help us hold the camera so we could get the different angles that we needed for the commercial; And, we used the Sd card so that the footage was backed up onto something. The next things that we used were the school computers and the software, Pinnacle Studios. Before we could start any type of editing we had to store the footage on the computer. To do that we used an Sd card reader then moved all of our footage from the Sd card to the computer. After that, we made a folder on the computer and put the footage in there. Once the footage was on the computer we had to input it into pinnacle studios. That took a while but once that was done we were finally able to start the editing process using the software program. With the pinnacle studios, we were able to add effects like a split-screen or add transitions and text to the commercial. Pinnacle studios is really what brought our vision to life.
Creative Critical Reflection
How does your product use or challenge conventions AND how does it represent social groups or issues?
Conventions are the normal things that are seen and are expected to be seen in a product being advertised. Before I could start any work on the commercial the first thing that I had to do was research on the conventions that are found for my product. Some of the conventions that we found were, the type of audience the commercial is directed to, the use of celebrities to promote the product more, or the use of bright colors and the environment outside to show off the kind of area you would normally see an athlete in. We followed most of the conventions that we found from the research including the use of the environment outside. Our scenes were set up on the patio outside as well as a softball field. Another thing that we used was the audience it was directed towards. We wanted the audience to be athletes as well as students, so we put in characters that related to the audience. The commercial showcased two athletes and one student and the effects that Gatorade had on each. One convention that we did not follow was the use of celebrities to promote the product. We used ourselves as the actors and none of us are celebrities. When looking at the commercial at a deeper angle we bring along diversity in terms of the activities done and the people doing the activities. The activities consisted of percussion, dancing and studying and the different people represented different cultural backgrounds. The reason for this was to bring attention to the fact that any sport and any person could be included no matter how strange the sport is or the skin color of that person. Showing diversity was good to step due to the recent events in the media discussing the diversity that some companies use to advertise their products.
2. How does your product engage with audiences AND how would it be distributed as a real media text?
The product that my group and I chose appeals to student-athletes and just regular athletes. We decided to target that audience because the ingredients used in Gatorade is used to replenish an athlete after a workout. Our storyline showcases different students doing different activities like participating in a band or doing school work after a tiring day of school activities. The actors take a sip of the drink and they are instantly energized to move on through the workout and school work. Now the drink doesn’t actually energize you but it replenishes the nutrients in our body that aids in giving us the energy to push on through the day.
When looking at the ways a product can be distributed, there are multiple ways it can be distributed: home exhibition, at film festivals, or theater exhibition. The best way to get the product out to the audience would be by home exhibition. This would be on a specific network or streaming site. So if I was in charge of distribution I would make sure that my commercial is being aired on all the big networks like ABC, or NBC, even FOX. I would also want to air it when the popular shows are airing. So maybe between 7 and 8 o'clock p.m.. Another way of distribution is on streaming sites. The biggest site would be Hulu. So I would air it there. This has recently been a trend but, Youtube is also a great way to get the commercial to the public. When YouTubers put up their video they can use commercials as a way to earn money. As a last resort, I would turn to social media like Instagram, Twitter or Facebook. I would probably be able to reach the most people by social media. I do, however, know that commercials cost money to put up so to help that I would probably air the commercial about 4 times on each platform to get the word out.
3. How did your production skills develop throughout this project?
When I first started this project I had no idea how the production process work; I just knew that I loved watching movies and that I was always interested in how the movie was made. That’s partly the reason that I signed up for this media class. Once I joined the class the first thing that we did was take notes on the different camera angles, movements, sounds and editing. I was really interested to learn about the different editing styles like a jump cut, or reaction shots, or even action match. The next thing that we learned about was the five stages of production. That’s where I really learned how the process of a movie works. We had a day in class where we discussed the development, pre-production, production, post-production, and distribution process. The most important thing that I took away from the lesson that day was all the steps that have to be taken in production. This includes the filming of the footage, recording any sounds, and recording any voice overs. It really gave me a perspective of how much actually goes into a movie.
Of course, a person learns more when they apply what they have learned in real life, and that’s exactly what happened. The planning, shooting, and editing of this commercial has really put my knowledge to the test. The first thing that we did was plan out what our commercial was about. We decided to do it on Gatorade to better appeal to the athletes and younger audience. We had to do our storyboarding which was easy since my group and I had the same vision for the commercial. The next thing was bringing our drawings to life. Upon shooting our first scene we realized that we would have to shoot the scene multiple times to make sure that we got a good shot of each scene. We started to get the hang of things and before we knew it we were able to get all our footage in one day. When it came to the editing process, we had a lot of technical difficulties in terms of the editing program working with our school computer but eventually, we were able to start editing. All in all, through the use of taking notes, learning about the production process and actually applying what I learned, my production skills have improved from beginner to expert!
4. How did you integrate technologies – software, hardware and online – in this project?
Integrating technology was the easy part of this project. The first thing that we used were the cameras, tripods and SD cards; We used the camera to film the different scenes; We used the tripod to help us hold the camera so we could get the different angles that we needed for the commercial; And, we used the Sd card so that the footage was backed up onto something. The next things that we used were the school computers and the software, Pinnacle Studios. Before we could start any type of editing we had to store the footage on the computer. To do that we used an Sd card reader then moved all of our footage from the Sd card to the computer. After that, we made a folder on the computer and put the footage in there. Once the footage was on the computer we had to input it into pinnacle studios. That took a while but once that was done we were finally able to start the editing process using the software program. With the pinnacle studios, we were able to add effects like a split-screen or add transitions and text to the commercial. Pinnacle studios is really what brought our vision to life.
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