Title Research: The Back-up Plan (watchthetitles.com)

How many titles are displayed during the opening sequences to the film?

There are about 23 titles displayed in the opening sequence. The way it
flows really set the pace and mood for the rest of the movie.

What images are prioritized in the opening sequence?

The images prioritized are images of babies, children’s drawings, baby toys.  
These bring the audience’s attention to what the movie is going to have a lot
of. 

What connotations do the images carry

The connotation it carries is that everything revolving around the movie will
have to do with babies.

How does the film establish an enigma from the offset?

They establish it by turning objects normally used by adults into items babies or
kids would. For example, when the couple is drinking from wine glasses and
as they clink glasses it turns into baby bottles. This gives the audience an
idea of what the movie will be about while also leaving them wondering what
is going to happen next. 

What strategies are used to ensure the film appeals to the target audience?

Some of the strategies used would be filling the screen with bright colors like
yellow or colors of love such as red and pink, even colors like blue and pink
signifying having a baby girl or boy. The colors are bright to show the
lightness and comedy of romantic comedy. Also, the play on images of
turning things into baby items brings a playfulness in the movie that
brings comedy watchers something to be interested in.  

How has technology been used effectively?

It has been used effectively by incorporating music, animations, colors, and
edits to create a title sequence that leaves the audience on the edge of their
seat and wanting more.