Planning: Title blog

Creating the title blog took a little bit of work. I say this because the communication between my partner and I was not good. We got confused about who exactly was supposed to create the title blog. I asked for his help thinking he was going to do it but he got the wrong idea and thought that I meant I needed help with coming up with titles. So what ended up happening was that I completed the title blog and came up with the ideas myself. It felt nice because I had creative control over the work but I was not happy about being left high and try to complete the assignment by myself. I was even more upset because when the blog was due I was stuck in the hospital for a couple days and I could barely function.

Audience and Institutions Practice Essay

4. Assess the importance of marketing in the media area you have studied.


When looking at all the things that go into making a film, marketing is a big part of it. Marketing is important because it plays a big part in determining how well the movie will do. The more effective the marketing of a film is, the more money will be able to come into the movie. There are multiple ways for a film to market their film. A couple of them are by putting up posters, billboards, and other print ads. As well as social media campaigns, interviews with cast members, and the music behind the film. To really see how much of an effect that marketing has, it is important to look at case studies.
The Beauty and Beast case study discusses how they used cross-promotion to create buzz. The stars of the movie hosted a special edition on ‘The Bachelor’ to help promote the upcoming release. They also used cross-media convergence. They released the soundtrack for the movie as well as created special iMessage stickers for people to use. In addition to that Tv, stations played the original version more often. Due to marketing strategies like these, the movie made $1,263,521,126 worldwide.
Another case study would be the ‘Blank Panther’. They hosted special events. For example,  Marvel Studios hosted a New York Fashion Week, where the clothing was inspired by the Black Panther movie. They even created their own website. For cross-promotion, they debuted the trailer during the NBA finals game, as well as had Kendrick Lamar( a feature on the soundtrack) perform at the College Football Play-Offs National Championship game. They put out multiple posters and covers in magazines. Because of these strategies, the movie made 1.344 billion dollars.
As you can see the movie that did more marketing ended up making more money in the end.
Looking at it from a audience’s perspective I definitely think Marketing plays an important role. I went to the movies on April 30th, 2019 and I was deciding what movie I wanted to watch. I remembered all of the movie posters and advertisements that I saw for the ‘Avengers: End Game’, even people posting about the movie on social media. Then I thought about the other movie that came out ‘After’ and I realized that I saw an advertisement like 2 times and not many reviews about it on social media. So I chose to watch the movie that I had seen and heard more about.
Although I believe that marketing is important in how well the film will do, there are other areas. There has to be funding for the movie to be made, there has to be a crew and equipment, actors/actresses. However, it is the marketing that has a huge impact on the amount of revenue that the movie brings, therefore I think that marketing is very much important to the way a film does in the Box Office.
In the end, when it comes down to money matters, marketing is such a big part of films. The proof is in the pudding of how much more a film can make when they do more marketing. As well as a personal experience from an audience point of view on how marketing can affect a movie.

24 Extract Essay

After watching the extract I was definitely feeling like I wanted to watch more and see what happens next. Which I’m sure is what the director wants from the audience, however, in the extract itself I see a message that the director is trying to get across. The message I believe he is trying to show is that pent up anger will not bring a person any closer to the solution. I noticed the character was angry and upset and even though he was mad, nothing about the situation changed. In fact, he was removed from the situation due to his inability to control his anger. It can give the audience something to look to in terms of how to act in certain situations.
Immediately in the first scene, when the male character walks into the room the director, uses a close-up shot. He uses it because he wants to allow the audience to view the female’s emotions on their face versus the emotions of the male. It can be seen that the male character walks in with a tense look as if he is upset. This is the first thing that the author uses to build-up to the anger and its effects. The next thing that can be seen in the scene is a shot-reverse-shot. When the male character walks in the room the camera goes back and forth between him and her as he walks up to the table. The director is showing the relationship between the two as well as the emotions going on in the room. Just like the close-up shot this shot is showing a build-up.
In the next scene, the director includes dialogue. The characters start talking in a calm voice about where the bomb is and this is where we see the first explosion of anger from the male character. The dialogue between the two characters shows the tone in the male character voice that suggests that he is angry and upset but the female character remains calm showing that he isn't getting anywhere with the situation being upset. The next thing that is noticeable would be the props that are used in this scene.  The one we want to focus on is the table. More specifically when the male flipped the table out of anger. This use of prop is similar to the use of dialogue.  The dialogue and the props go hand in hand, the physical throwing of the table shows his anger and her not reacting to it is showing the effect of his actions. nothing.
The next scene is when the male character attacks the female by putting her in a chokehold and then agents from outside the investigation room have to go in break things up. The first thing that is noticed in this scene is the second time he attacks her. The cameraman zooms in on when he puts her in a chokehold. They are showing the up close the emotions on the character’s face. It shows the aggravation the character is feeling and the nonchalant attitude of the female character. In a way, it’s emphasizing the emotions in the scene. This clip shows once again how the male character is getting angry and it’s not helping solve anything, which can be seen in the emotions of the female. The clip where the agents finally come in and break things up is where we see the use of a long shot. This shows the way things are now set in place in terms of what's gonna happen in the next scene.
If we are looking at the general extract itself, it is important to point out the general things that the director uses to get the point across. One of them being the incidental music that is played throughout most of the extract. The dark music adds to the ominous tone and dark feeling to the scene. It reflects how the character is feeling and gives a better understanding of the situation that is going on. The other thing would be the lighting. Since the male walked into the room, it felt like a dark scene was about to happen. The low lighting emits the dark feeling that the male character is feeling. It sets the ominous tone for the scene which builds up emotion for the audience. This has the same use ad the music. It really helps tie the whole extract together.
With everything that the director does, it can be seen the clear message that is being shown. From the props and dialogue and to the music and lighting. Audiences can reflect on the extract

Final Task

Due to many instances, the Coronavirus being the biggest, I was not able to finish my movie. I would have edited what I have but I filmed the beginning and the middle of the movie first so none of it would make sense. However I want to show that I was on track to making a good movie, so I will insert some of the clips that we were able to film. I wanted to go into detail about the coronavirus because it definitely had a big impact on me. My plan was to finish filming over spring break when the actors/actresses would have more time because we weren't in school. However, we got the news that school was canceled a week early. Not only that but places started to close down. Where we were scheduled to film was also not safe. For example, we needed to film at the hospital, but who would go to the hospital at a time like this. I tried to film to the best of my ability but there was only so much I could. So I decided to focus more on my CCR since it was something that I could film inside.

These are a couple unedited clips from my movie 

Final Task CCR

This is my CCR for my final task. I basically describe how my process has been for this movie. My original plan was to an interview myself and have me asking as well as responding to the question. I finished filming that part and was getting to the editing portion, then my takes would not load for me to actually edit. So I had to re-shoot my video but because I was crunched for time I changed up the script. I made so I was a you-tuber who was doing a Question and ask video. Basically I got questions off of "twitter" (my ccr questions) and answered it for the public. This time around editing was easier. I added bloopers at the end to lighten up the tone of video. I also added in some music which I think went with the flow of things. I wanted to do so much more with this video but because my editing software was acting weird I did not get to do all the editing tricks that I wanted to.

Music Video and CCR

Commercial and CCR

CCR

Name: Autumn Green

Creative Critical Reflection
How does your product use or challenge conventions AND how does it represent social groups or issues?
Conventions are the normal things that are seen and are expected to be seen in a product being advertised. Before I could start any work on the commercial the first thing that I had to do was research on the conventions that are found for my product. Some of the conventions that we found were, the type of audience the commercial is directed to, the use of celebrities to promote the product more, or the use of bright colors and the environment outside to show off the kind of area you would normally see an athlete in. We followed most of the conventions that we found from the research including the use of the environment outside. Our scenes were set up on the patio outside as well as a softball field. Another thing that we used was the audience it was directed towards. We wanted the audience to be athletes as well as students, so we put in characters that related to the audience. The commercial showcased two athletes and one student and the effects that Gatorade had on each. One convention that we did not follow was the use of celebrities to promote the product. We used ourselves as the actors and none of us are celebrities. When looking at the commercial at a deeper angle we bring along diversity in terms of the activities done and the people doing the activities.  The activities consisted of percussion, dancing and studying and the different people represented different cultural backgrounds. The reason for this was to bring attention to the fact that any sport and any person could be included no matter how strange the sport is or the skin color of that person. Showing diversity was good to step due to the recent events in the media discussing the diversity that some companies use to advertise their products.

2. How does your product engage with audiences AND how would it be distributed as a real media text?
The product that my group and I chose appeals to student-athletes and just regular athletes. We decided to target that audience because the ingredients used in  Gatorade is used to replenish an athlete after a workout. Our storyline showcases different students doing different activities like participating in a band or doing school work after a tiring day of school activities. The actors take a sip of the drink and they are instantly energized to move on through the workout and school work. Now the drink doesn’t actually energize you but it replenishes the nutrients in our body that aids in giving us the energy to push on through the day.
When looking at the ways a product can be distributed, there are multiple ways it can be distributed: home exhibition, at film festivals, or theater exhibition. The best way to get the product out to the audience would be by home exhibition. This would be on a specific network or streaming site. So if I was in charge of distribution I would make sure that my commercial is being aired on all the big networks like ABC, or NBC, even FOX. I would also want to air it when the popular shows are airing. So maybe between 7 and 8 o'clock p.m.. Another way of distribution is on streaming sites. The biggest site would be Hulu. So I would air it there. This has recently been a trend but, Youtube is also a great way to get the commercial to the public. When YouTubers put up their video they can use commercials as a way to earn money. As a last resort, I would turn to social media like Instagram, Twitter or Facebook. I would probably be able to reach the most people by social media.  I do, however, know that commercials cost money to put up so to help that I would probably air the commercial about 4 times on each platform to get the word out.
3. How did your production skills develop throughout this project?
When I first started this project I had no idea how the production process work; I just knew that I loved watching movies and that I was always interested in how the movie was made. That’s partly the reason that I signed up for this media class. Once I joined the class the first thing that we did was take notes on the different camera angles,  movements, sounds and editing. I was really interested to learn about the different editing styles like a jump cut, or reaction shots, or even action match. The next thing that we learned about was the five stages of production. That’s where I really learned how the process of a movie works. We had a day in class where we discussed the development, pre-production, production, post-production, and distribution process. The most important thing that I took away from the lesson that day was all the steps that have to be taken in production. This includes the filming of the footage, recording any sounds, and recording any voice overs. It really gave me a perspective of how much actually goes into a movie.
Of course, a person learns more when they apply what they have learned in real life, and that’s exactly what happened. The planning, shooting, and editing of this commercial has really put my knowledge to the test. The first thing that we did was plan out what our commercial was about. We decided to do it on Gatorade to better appeal to the athletes and younger audience. We had to do our storyboarding which was easy since my group and I had the same vision for the commercial. The next thing was bringing our drawings to life. Upon shooting our first scene we realized that we would have to shoot the scene multiple times to make sure that we got a good shot of each scene. We started to get the hang of things and before we knew it we were able to get all our footage in one day. When it came to the editing process, we had a lot of technical difficulties in terms of the editing program working with our school computer but eventually, we were able to start editing. All in all, through the use of taking notes, learning about the production process and actually applying what I learned, my production skills have improved from beginner to expert!

4. How did you integrate technologies – software, hardware and online – in this project?
Integrating technology was the easy part of this project. The first thing that we used were the cameras, tripods and SD cards; We used the camera to film the different scenes; We used the tripod to help us hold the camera so we could get the different angles that we needed for the commercial; And, we used the Sd card so that the footage was backed up onto something. The next things that we used were the school computers and the software, Pinnacle Studios. Before we could start any type of editing we had to store the footage on the computer. To do that we used an Sd card reader then moved all of our footage from the Sd card to the computer. After that, we made a folder on the computer and put the footage in there. Once the footage was on the computer we had to input it into pinnacle studios. That took a while but once that was done we were finally able to start the editing process using the software program. With the pinnacle studios, we were able to add effects like a split-screen or add transitions and text to the commercial. Pinnacle studios is really what brought our vision to life.

I Know I'm Not The Only One

As we continue to hear news updates on the coronavirus, we are practicing social distancing. Many places are closing down and the most recent one has been in the movie industry. AMC, the largest cinema chain, closed its theaters up. This following the Regal Cinema. These companies were trying to follow the CDC regulations of limiting gatherings to ten people or less. However, due to theaters closing, some of the biggest movie releases have been delayed. An example would be "Antebellum" the horror movie starring Janelle Monae which was set to be released on April 24th has now been pulled with no new release date. Another example would be the anticipated release "Mulan" which is supposed to release on March 27th. The point that I am trying to make is everyone is being affected by the situation even the filmmaking industry. I was actually excited to see the Mulan movie.
With the movie not being released when it's supposed to, it can cause damages in terms of finances. It will take more money to release the movies at a later date. However, some studios are trying to be innovative. They are testing out an early jump on video- on demand so that movies will still be able to be seen by the public. I think that it is a good idea to try to get movies out faster.  But I think it will end up costing more money to try and let the movie out now instead of holding off on the release.

How Did We Get Here!

Well, a lot has happened from the last time since I have blogged. As seen in my previous blogs I have been scheduling my reshoots and editing, but never actually getting to do it. I figured that with this spring break coming up I would have plenty of time to work. However, another external factor has me not filming. By now you surely know about the coronavirus formally known as " CODIV-19". It has had a major impact on our lives. It has affected me personally by causing a disruption in my education. The superintendent originally closed school a week early so we had two weeks off, then he moved the date we go back to school on April the 13th. Now we have to adjust our schedule because we still have to study for our end of the year exams. In terms of filming. Because a lot of places are closing it makes it harder for me to actually refilm some of my scenes. Not only has it affected my education but it has affected my senior life in general. My senior activities like prom or our senior brunch have been canceled.  However, that is not my main concern. They have not said it yet, but there are other schools who are canceling their graduation. I will be really bummed if my graduation gets canceled because it has been all I have been looking forward to since I came to high school. Regardless life must go on. In times like these, we must keep hope that things will get better. In the midst of bad news, there are a couple good things. Many people have been able to recover from the virus, as well as some bodies of water have been cleared from pollution.

There's still time

So from the schedule that I had from Monday, I filmed nothing on the days I was supposed to. But there is a good reason. I recently found out that our movie was due on April 9th. And before you start thinking I'm going to wait till the last minute, I made a promise to myself that I would not. I just moved up when I was going to do my filming. I plan on filming my movie over spring break. However, there is one little problem. I have to return the schools' camera and tripod by Monday, March 16th. But I have a solution to the problem. I plan on filming on an iPhone this time. And I know what your thinking once again, "I thought that didn't work the last time?" Well, the reason it did not work is that I was using an iPhone while trying to edit on my windows computer. So things were not transferring over easily. I plan to solve this problem by using an apple computer this time. My sister is kind of enough to give me her mac book air, over spring break so by the time I finish filming again I can finally edit.
In the meantime, I also have to think about my CCR which is also due on April 9th. I have my idea though I just need to film it. What I plan on doing is doing an interview like how the late-night show host does it.  I want it to be very comical while also getting the points I need to across. So I will set up a table and two chairs and have my friends interview on the process while also inserting some footage of my experience.

Starting from the bottom

I have been pretty busy since the last time that I turned a blog in. School is now coming up to an end and I have to think of things such as college and my graduation. In the midst of all of it, I make time because I actually like this class. Pertaining to this class, I have some work to do. When we were doing peer reviews, I enjoyed watching another person's film, but it made me realize that my film needs a lot of work. One of the things that I noticed is I need more camera angles, I have about 3 different ones. This means that this week I need to reshoot and get the camera at different angles of some scenes. Another thing I need to do is add dialogue. Most of my film is music covering dialogue and I have to lower the music and let the dialogue be heard. The only reason I did that is that there is background noise that I did not know how to get rid of. So I also have to redo my voiceovers and dialogue.
After reflecting on my own film I decided to create some new filming days. I am hoping that if all goes planned, I can film tomorrow. I plan on doing my voice-overs and dialogue on Wednesday, Thursday we continue reshoots, then I plan to start editing on Thursday and Friday. I just have to be wary because I work on Wednesday, Thursday, and Friday. However, if I feel as though I am being overwhelmed I will have to call out so I can get this film down.  In the last couple of my blogs, I have been talking about how hard it is to juggle everything that I am doing. So to help myself with the load, I take a break, take a few deep breaths and remind myself that there is a reason for me doing all of this. I am saying this because this is the positive attitude I am going into this week with.

I got my tassel for graduation and that is what motivates me to keep pushing 

Peer review

I got to peer review a scary movie and I have to say, it was pretty interesting. I liked the plot of the story that they had. It definitely grabs the viewer's attention. Another thing that I liked was the camera angles and movements that they used. They were able to incorporate many angles and movements which added to the effect of how the movie should feel. They had good lighting all throughout the film so we were able to see them. My favorite part would have to be the props and makeup that they had. They had a scene where the killer wrote words in blood. They also had a scene where they showed a girl in a bathtub with blood all over her. They way they placed the note and the blood fit perfectly. However, there are a couple things that they could improve on. To start off the video was very choppy, it felt like I was watching different takes with no transitions. You could definitely see when one take was done and another started. A suggestion I would make is to add more transitions into the film so that it flows better. Another thing that I noticed was the sound. Some scenes the non-diegetic sounds would not match up with the diegetic sounds. To help with that I would suggest to level out the sounds, it was really the background noise that was mixing with the music so maybe turn down the background noise or turn up the music.

Filming Blog: Just when I thought things couldn't get worse

So Monday was a good filming day because I filmed a lot of footage. However, when I went to transfer my files to a flash drive, I was running into all sorts of problems. The videos were too large to send on an email, or I would have to save the videos to my files on my phone then transfer them on to the drive. Then my next problem would be that I run out of storage and the couple videos I got on the drive wouldn't play so there was no way for me to edit.  Basically, all the footage I filmed couldn't be used. Our next filming day was on Wednesday. We filmed the scene of him being in the back of the ambulance and that worked out great. We got all the shots we needed in record time too. Moving the equipment was definitely difficult but we got it done. The next time we were supposed to film was today. But of course, the universe was against me.
So we were set to film after school today and we're on a timed schedule, to begin with, because I had an award ceremony to attend. This meant that I had to be back at the school by 6 p.m. So we first had to run errands, such as getting some props and waiting for one of our actors to reach our first location, the hospital. Then once we finished running our errands, we were on our way to the hospital when a car in front of us swerved into our lane and ran into the side of our car. None of us were injured but the back of the car was pulled off when the person kept driving on the side of the car, so we had to wait till the police showed up. Once they showed up we had to call the insurance company and discuss who was gonna pay for the damages. Once that was figured out it was time for me to leave, which meant the car we were going to use is now totaled and I got no filming done today. I would film over the weekend but I will be out of town. So my plan to edit my film a bit more in terms of the plot.

This is the state of the car.

Filming blog: The pressure is on

From my last blog, things got a little hectic. So while talking to Jeffrey he explained that with his schedule he would not be able to help me with the project, this meant that I was stuck stranded. I had to find a new lead actor and actress, change up a couple things in the movie, and change up my schedule. The biggest issue was the schedule. Once I found new people to play my parts, we had to come up with a schedule together. The lead male actor has practice and work, while the female lead had work. I also realized how jam-packed my schedule was, I had work during the week, an awards ceremony, and I will be going to Orlando, Florida for my State competition for Debate. We all got together to discuss our schedule and we said we would film Monday, Wednesday, and Thursday. I won't lie at the moment I am feeling a bit overwhelmed because of how much I have to do in such little time, but I have faith.
The good thing is, we are sticking to the schedule so far. After we got out of school, I shot the last couple of scenes in my film after we got out of school. Since my storyboard was not up to date on the new changes made, it was a little difficult to film. However, we got it done. It was super fun to film though. Since all of us are friends, the atmosphere was really light and fun. We definitely laughed a lot and had to take many shots, but I think we got some good footage. I remember the lead female actresses, messing up the scene and then saying "How to real actors do this without laughing so much"  We shot the movie on a phone, and the quality was better. Because we didn't use the actual camera, I put the footage on a flash drive, and I have to dump it on the computer I am going to edit on. As of right now, I am on track with my new schedule and I hope this works out for the rest of the week.

My lead male and female actor/actress smiling at finishing the first day of shooting 

Filming and editing: A Rocky Start

So from my last blog, you heard me talk about how excited I was to start filming. Funny story actually, I am behind on my project. Now before you think I'm lazy, it technically wasn't my fault. So one thing to know about me is that my immune system is very weak if there is a chance for me to get sick, I will. It just so happens that I got sick again, however, this wasn't the normal cold that I was used to. I ended up in the emergency on the 12th of February. The Doctor said I tested positive for the flu. I must admit it was not my finest moment, I ended up being admitted for 3 days. It sucked having to spend Valentine's Day in the hospital. Anyways because I was in the hospital for those days, I was not able to start my storyboarding process which put me behind. I came back to school on the 18th and immediately went to work.
I just finished my storyboard today so I checked out my camera equipment. As I was checking out the camera I realized that I didn't really know what to do because in the group I didn't really handle the equipment. Now that I am by myself I am learning the process as I go. To help refresh my memory,  I went back to my first couple of blogs. The ones where we were learning how the camera works and how to use the tripod. I was supposed to start filming my first scene today but it was raining most of the evening, so I stayed inside. I did put my camera on the charger though that way I shouldn't have a battery issue during filming. Over the next couple of days, I will be filming nonstop so I have plenty of time for editing and reshoots.

This is me finally having my equipment so I can start filming 

Planning: Storyboard of a lifetime

 Doing the storyboard was definitely a challenge. Even though I am now working by myself, Jeffrey still helped me out. Since I knew the script the most, I filled in the writing part of the script and drew a couple pictures. Jeffrey drew the last couple of photos. Now I do have a secret, I didn't draw all of the photos myself. I took the story board home and while I wrote the story line, my sister aided in drawing the pictures. I'm sure you could tell the drawings were done by three different people. Even though I am by myself I felt as though I wasn't overwhelmed. I had help to help make the work easier. Now that my planning is done, I can finally start filming.

Planning Script: Location,Participants,Health, and Schedule

Writing this took a little bit of work. To help me put things into perspective, the first thing I did was write everything down on paper. Once I did that all I had to do was transfer information. There are still a few kinks to figure out though. For example, for the location aspect, we still have to ask the hospital we will be filming at if it's okay to film at the entrance. Getting the actors and actresses was also a challenge. It took a while for people to respond about being in the video so it was once of the first things that I completed. The health aspect was easy to complete and I made to go into detail about safety because I wouldn't want anything happening while filming. The planning process that we have completed gives me deeper access to directors and the work that has to be done to put on a film. This is a fun project though, and I am excited to storyboard and film.

Planning: The Shooting Script

Writing this script was pretty as well easy. Once the sound script was written it was easy to just fill in on the shooting script. It felt a lot better filling in this script because we were really able to go into detail.  Just like the sound script the challenging part of this was making sure we think of all the possible things that would be heard and seen in the film. We followed the same method we did for the sound script. We decided to split the work up among us. The both of us worked together to come up with what was going to be happening in each scene. One of us wrote the script down on paper while the other one wrote the script into the google slides. It was sad when we found out that one of use was not going to be able to continue working on this project. Jeffrey had to take a step back from the class, however, he said he would still be willing to help.

Planning: The Sound and Dialogue Script

Writing this script was pretty easy. Working with each other was easy because we were able to bounce ideas off of each other and make an idea better. We both agree this has been the best part of this process so far. It was a little weird having to just write the sounds and dialogue, instead of just the regular script. The challenging part of this was making sure we think of all the possible sounds that would be heard in the film, but we go it down for the most part. We decided to split the work up among us. The both of us worked together to come up with what was going to be happening in each scene. One of us wrote the script down on paper while the other one wrote the script into the google slides. A cool trick that our teacher taught us was how to embed our google slides into this blog so it would make it easier for us to transfer information.  We can't wait to write the shooting script next.

Title Research: Wild at Heart (artofthetitle.com)

How many titles are displayed during the opening sequences to the film?
There are 26 titles during the opening sequence of the film.

What images are prioritized in the opening sequence?
The image of match progressively burning until the flames consume the screen ultimately make up the foundation of the opening sequence.

What connotations do the images carry?
The burning fire carries a connotation of danger and destruction. A fire begins small but eventually grows larger and larger as it consumes more. A fire can only thrive through the destruction of others as that is its nature. This image is ultimately conflicts with the music in the background. The songs orchestra reflects feelings of serenity, providing the audience a sense of security. The coexistence of these two elements in conjunction with the title of the film, Wild at Heart, implies a love that is ultimately chaotic in nature, potentially resulting in the demise of both parties involved in this relationship.

How does the film establish an enigma from the offset?
As stated previously, the nature of a fire ultimately contradicts the nature of the music playing in the background. The fire is a force that lives off the demise of others, yet at the same time is capable of providing life to others at the same time. For example, the ashes of a burnt forest, enriches the soil, allowing for the growth of more trees. This may be a stretch, but in a sense the music exemplifies the contradictions of the fire has within itself.


What strategies are used to ensure the film appeals to the target audience?
Wild at Heart is actually a film adaption of the novel. It would be safe to assume that the producers would target those that may have read the book or perhaps may have just heard of it. The name of the author is highlighted within the first few seconds of the title sequences, which would be familiar to those that have read the book.

How has technology been used effectively?
The editors used software to insert the titles within the sequences, fading them into the screen then fading them out into the next title. They also used a graphic match to shift from the lighting of the match to a large, consuming fire. They also dissolve the image of the fire  into the opening scene, allowing for an overall smooth transition.